In our final blog from our Autumn campaign, we outline some of the key findings from our landmark risk report earlier this year. This year’s report was the biggest yet, and the latest edition includes a forward from Emma Hardy MP. Get in touch with brokers@floodflash.co to request your copy of the report, chock full of flood insights.

The underinsurance problem

80% of the world’s catastrophic flood losses aren’t insured. That’s $58bn of uncovered damage, and it’s getting bigger each year due to climate change, population growth, and urbanisation.

In Britain, over 436,000 commercial properties in Britain have at least a low flood risk. That’s over a quarter (27%) of all commercial properties. It’s bad news for business owners as commercial properties are 2x more likely to be at risk from flooding compared to the average property in Britain.

The good news is that businesses are generally aware of and engaged with their flood risk. Of the businesses we surveyed, only 8% claimed to have no measures to mitigate flooding.

However, one of the most worrying aspects of the report came from the lessons on flood insurance availability. Over half of businesses agreed with the statement ‘flood cover is hard to come by’. Brokers we work with are reporting that flood is being excluded from main policies more and more. When flood is included, excesses and premium rises can leave clients with unaffordable cover.

The issues with acquiring flood cover

The report revealed that 13% of the businesses we surveyed don’t have comprehensive flood insurance. Lack of cover isn’t the only thing that threatens business survival. In fact, according to Business in the Community 40% of SMEs close for good after catastrophic loss from flooding. Two key reasons for this statistic are the length of time that most traditional claims take, and the lack of business interruption cover.

Most flood claims take months. By the time a business receives their claim payment, they will often have had to pay for clean-up and stock replacement, equipment and business interruption. For many small businesses, this is simply not possible.

Most flood insurance is based on the principle of indemnification. Reimbursement typically aims to restore conditions to the way that they were before. Accounting for business interruption can be difficult, and our broker success team has reported an increase in business interruption exclusions. However, nearly half of the businesses surveyed reported at least a short period of business interruption.

When covers that a client needs aren’t available through the typical routes, knowing the alternative risk transfer solutions like FloodFlash that are available helps brokers secure cover that better suits customer needs.

The technology-based solution

While there are some tech- sceptics, 8 in 10 of those surveyed would use more technology if it reduced the premium. 75% would use technology if it made the product better. Great news for FloodFlash fans and news that will fuel for efforts as we hope to use our unique parametric insurance to protect more of the businesses represented in our report.

Keep an eye out for the next edition in February 2023.

This blog is part of the FloodFlash Autumn Campaign 2022. If you’re a FloodFlash broker, your broker success representative will be in touch shortly with exclusive materials. Not a FloodFlash broker? You may not have access to all of the content but we’ll do our best to help. Get in touch with chris@floodflash.co to get started. Check out our other campaign blogs here.