FloodFlash won the Innovation of the Year award at the Insurance Choice Awards 2019 last night. The awards ceremony, hosted by comedian Lucy Porter. The Café de Paris in London, provided a great backdrop to an exciting evening.

To win this award against stiff competition shows the positive impact FloodFlash parametric flood insurance is having. It was particularly special because customers vote for the winners. A big thank you to all those who voted for FloodFlash.

FloodFlash Commercial Director Brent Jackson said “For customers to comend FloodFlash gives us great confidence going forward. This award further reinforces our view that parametric insurance is the best way to provide affordable flood insurance.”

Michael Fotis, the Founder of Smart Money People said, “The voting process has once again demonstrated that many insurance firms have made the jump from viewing their customers simply as policy numbers. It’s also particularly pleasing to see that innovative new propositions are starting to filter through and delight customers, with firms like By Miles, Laka, Digital Risks and FloodFlash representing this new wave of insurance firms.”

Recognition like this shows that customers aren’t just understanding parametric insurance, they’re embracing it. We feel this is a precursor for great things to come for both FloodFlash innovation in the category and the parametric insurance revolution.