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All the the latest product updates, news and opinions from team FloodFlash.

18/08/2023

Where should I put my FloodFlash sensor?

FloodFlash policies operate a little differently to traditional insurance policies. Every FloodFlash policy comes with a smart sensor. It is the key to our rapid claims and […]
07/08/2023

FloodFlash announce partnership with Hiscox

Capacity deal to accelerate US growth ambitions [LONDON, August 2023] FloodFlash, the first insurance technology company to offer sensor-enabled parametric flood insurance, has today announced a new […]
27/07/2023

FloodFlash Behavioural Science series: cognitive dissonance

In last month’s edition of our series, we delved into the framing effect. This effect suggests that how we describe, explain, or frame information significantly influences the decisions individuals […]
06/07/2023

The FloodFlash annual magazine: the future of the smart sensor

A fortnight ago, we shared some of the innovative ways brokers use FloodFlash to help their clients. You can see the full article here. In the […]
22/06/2023

The FloodFlash annual magazine: flexible flood insurance

A fortnight ago, we shared the secrets behind our smart sensor and rapid claims. You can see the full article here. In the penultimate article of […]
16/06/2023

FloodFlash behavioural science series: the framing effect

In the last edition of the series, we explored the gambler’s fallacy. Those who fall victim to the fallacy assume that a random event is more […]
23/07/2018

Podcast: what is parametric insurance?

It sounds like deep industry jargon, and the Wikipedia entry on the subject hardly helps. The reality is that parametric insurance is very simple; arguably simpler and certainly […]
01/08/2018

FloodFlash raises £1.9m seed funding

Today we announced the news that we’ve raised a further £1.9m of seed funding to accelerate FloodFlash’s nationwide roll-out. You can read the full press release […]
09/10/2018

Internet of Things: change the way you think about insurance

Check out our brand-new explainer video. We spent several weeks working alongside our friends at Yudle crafting an animation that succinctly explains parametric flood insurance. Easier said than […]
16/04/2019

Why we started FloodFlash

Adam and I officially set up FloodFlash in the kitchen of my flat in September 2016. It was a small step, the result of a long line of conversations […]
24/04/2019

In the news: The Oxford Times

The City of Dreaming Spires; famously home to Philip Pullman novels, a complete dump, and many small businesses under threat of serious flooding. The FloodFlash team were on the […]